This is hands down my
Based on more than 20 years of annual conferences on this topic this is a great guide for best practice for those in the environmental movement. If you run an environmental NGO, are thinking of starting your own campaign or work in the sustainability sector then this is the book for you. Packed full with practical examples from those who have proven success through the hard yards in countless campaigns.
Experts in different areas provide step by step formulas for success and explain the importance of retaining your humanity when you are dealing with those you don’t necessarily agree with to forge a path forward.
So whether you’re an organiser, a campaigner, a communications or social media wizz, a student with a great idea, or big business wanting to work better with an NGO – get your hands on a copy now!
Probably the best example of amazing campaigns in New Zealand are those run by Generation Zero who are entirely run by volunteers and provide a voice for youth primarily around climate change and transport issues in Auckland. They also produce great information during the local body elections so look out for this again soon. They cut through the politics and the rhetoric to get to the heart of the matter putting together beautifully designed summaries of what each candidate really stands for. Generation Zero really are a great kiwi example of how to apply the tools written about in this book so check out their website for some great ideas:
- Generation Zero http://www.generationzero.org/